Consumers in the Pre and Post Move cycle spend approximately $170 billion annually on move-related products and services. According to the U.S. Census Bureau, in 2007, 43.1 million Americans moved while 59% moved within their county. Movers, on average, spend 60% more on purchases of household goods and services than non-movers. The average household spends nearly $9,000 during a move cycle. Pre and Post Movers are in a life stage event and are more willing to explore new products and services over existing residents. While movers offer new revenue opportunities, your existing customers are at risk during a move cycle.  Retaining your customer during a move cycle is critical. Our unique Pre-move trigger program helps you retain existing customers in a move cycle and target the most profitable new customers. 

Pre-Move Data

Reach Qualified Prospects Ahead of the Competition.

Identify, target, and watch profitable prospects for signals that they are moving. Reach prospects ahead of your competition with the industry’s most current weekly Move Cycle triggers. To help marketers target the most profitable prospects, over 300,000 weekly Pre-Move trigger records are linked to individual demographics, the industry’s best performing household "roof top" score, property listing price, age of home, property and mortgage characteristics, and more. To ensure our clients receive the most current data, new records are added weekly and households that have moved are purged.

Consumers will need a variety of good and services before, during, and after their move. They are excellent prospects for many services including: banking and credit cards, moving and storage services, catalogs, telco, retail, furniture, appliances, restaurants, entertainment, catalogs, and remodeling. Their homes are on the market, leases are up, and they are shopping mortgages, service providers and more!

To maximize your marketing investment, prioritize consumers who are in your most profitable segment.

Create unique direct mail, email  and telemarketing offers based upon the household buying power and demographics. 

We can help you determine the demographics of your most profitable customer as well as provide mail and e-mail services. Compliance.Move cycle files are updated on a weekly basis, allowing you to reach prospective customers before your competitors do.