eMail Marketing Lists & Append Services
The integration of e-mail marketing into your multichannel plan opens up greater opportunities to generate sales and retain customers. DML provides a full suite of eMail tools to successfully connect with your customers and prospects while following the important CAN-SPAM Act.
eMail Lists
Target new prospects using DML's extensive suite of eMail lists. DML provides access to millions of permission-based eMail addresses to fuel your targeted eMail campaigns. DML's extensive eMail network makes it easy to segment millions of online consumers and businesses by demographics, interest categories and life stage data. Targeting the best prospects enables you to:
• Acquire new customers
• Extend your market
• Generate new sales avenues
• Build brand awareness
Our reporting capabilities provide thorough and immediate information to track and evaluate campaign success. Many marketers combine eMail marketing with direct mail campaigns to improve response rates.
eMail Append Take advantage of low-cost, fast, marketing by adding consumer eMail addresses to your database. We use flexible logic to overlay eMail addresses onto your active customer file. These opt-in eMail addresses are linked to the provided name and postal address. The existing file is matched against various databases and when a match is found, the eMail address is added to the file. After an eMail match is found for a corresponding physical address, a letter is eMailed with the option to opt out. After allowing 5-7 business days for all responses, final numbers will be calculated measuring the opt-ins, excluding undeliverable and opt-out eMails.
During the data collection process, subscribers voluntarily disclose their personal information, and have access to view a privacy policy stating that their information could be shared with third parties that have "customer relationships" with the individual.
At the completion of the eMail Appending Process, the enhanced file is returned to the client. The eMail addresses that are appended were those matched and are successfully deliverable.
The append percentage will vary depending on the accuracy of the data in your list. Consumer databases have seen match rates from 15-20%. To enhance your append rate, addresses in your list should be verified through NCOA, DSF and CASS prior to processing.
Contact us today at 866.761.8688 or via email to discuss your campaign needs.
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