Automotive & PreScreen Credit Marketing Lists

Prescreen Credit Marketing Lists

DML provides direct marketers with the largest and most current automotive prescreen credit targeting tools in the industry. Prescreen credit marketing lists are the most accurate and effective data to reach qualified consumers based on credit score, lease and loan position. Today, there are more than 60 million automotive subprime consumers. Within the next 9 months, more than 1 million leases will terminate. DML will help you target these key segments delivering the best results for your marketing investment.

DML provides fast, hassle-free personal service. We are automotive experts who understand your business. We make mail piece review and approval for FCRA compliance fast and easy. Counts and orders are processed in minutes. There is no reason for you to ever struggle through screens or wait hours or days for counts and orders again.

DML's automotive prescreen credit leads are derived from national credit bureau files and merged with demographic and bankruptcy data. Our credit file offers direct marketers the flexibility to reach subprime and prime prospects with 40 selects including these most popular attributes:

• Triggers- yesterday's inquiries back 31 days    • Loan Percentage Paid
• Individual Credit Score Range                        • Lease Termination
• New Car Purchase Eliminator                         • Hispanic Indicator
• Eliminate Repossessions                               • Income, Age
• Bankruptcy Eliminator                                   • Bankruptcy File/Discharge Date
• Loan/Lease Monthly Payment Amount            • Minimum Credit - 2 or 3 years

Auto Trigger Inquiries for Next Day Marketing

Each day thousands of consumers apply for an automotive loan. With DML’s next day auto trigger lists, you can reach consumers who applied for an auto loan within the past 24 hours. With a short sales cycle, the most effective direct marketers use fresh auto triggers to contact consumers while they are actively in the market.

Why settle for modeled or outdated trigger lists when you can reach individual consumers who actively entered the market in the past 24 hours?

NEW feature-upload your dealership customer file for fast, easy pre-qualified offers!

Create custom messages to sell more cars to all of your customers, including service. Within just a few minutes, your sales and service customer file can be uploaded to target customers by credit score and more. Contact us to day to learn more about how to drive more qualified existing customers and prospects into your showrooms!

DML Makes FCRA Compliance Fast & Easy

Due to FCRA laws, direct mail and telemarketing campaigns utilizing prescreen credit marketing data require a firm offer of credit and specific FCRA disclaimers. Compliance is critical to avoid unnecessary and costly fines. As part of our consultative list services, DML reviews all prescreen credit mail pieces and scripts for bureau and FCRA compliance. DML helps you develop targeted lists quickly and makes using prescreen credit marketing data easy – all while following important bureau and FCRA compliance guidelines.

Why risk your business to inexperienced providers that may not be up to date with the latest compliance regulations?

Bankruptcy Marketing Lists

DML provides direct marketers with the most accurate and flexible Bankruptcy targeting tools in the industry. Bankruptcy leads can be an ideal complement to automotive prescreen credit marketing campaigns. For enhanced targeting, Bankruptcy data is also available with a bureau credit score, household score and demographic data enhancements.

Our Bankruptcy File is updated weekly. Bankruptcy leads are derived from national public Bankruptcy records. The lists are highly selectable with precision targeting by chapter and status, as well having available Prescreen Credit, Household Modeled Credit and Demographic selects to allow marketers to pinpoint prime prospects. To help you target your most qualified consumers, DML provides three Bankruptcy options:

Integrated into the Prescreen Credit File for scored lists options with Bankruptcy selects. Firm Offer of Credit and FCRA Disclaimers apply.
Stand alone file with demographics and homeownership attributes. Firm offer & FCRA disclaimers do not apply.
Integrated into the Consumer Household Credit File with enhanced consumer selects including a household score. Firm offer & FCRA disclaimers do not apply.

With multiple targeting options, combined with weekly updates, DML offers the most reliable and comprehensive marketing lists available in the marketplace.

DML's unique multi-file custom suppression capabilities save you marketing dollars by eliminating duplicate records across Prescreen Credit Lists, Bankruptcy Lists, Household Credit Lists and Extended Warranty List orders. Another reason to partner with DML for all of your automotive lists needs!

Unique Household "Roof Top" Credit Replaces Old Style Zip+4 Data

DML’s unique Household "Roof Top" modeled consumer credit marketing list offers precision targeting using household credit scores versus old style Zip+4 or median equivalency scores. Coupled with demographics and Bankruptcy attributes, the Consumer Household Credit file allows you to reach subprime and prime households without using firm offers of credit and FCRA disclaimers. This file is the next best option to using prescreen credit. Custom developed for large scale sophisticated marketers, DML delivers superior quality to small and mid tier marketers without expensive customization.

Household modeled credit lists can be an excellent choice to drive post card mailings and telemarketing campaigns. More than 40 selects are available, including these most popular attributes:

       • Household Modeled Credit Score Range                 • Hispanic Indicator
       • Income                                                             • Age
       • Bankruptcy Eliminator                                          • Bankruptcy Status
       • Bankruptcy File and Discharge Date Ranges            • Presence of Cars in Household

Why trust your campaign success to data modeled across multiple addresses in a zip+4 area when you can use customized household "roof top" scores for better results?

Saturation/Occupant

DML provides saturation or occupant data to complete your automotive list needs. For high volume neighborhood mailings, DML offers saturation lists with added quality to create your own salutation such as automobile owner and Occuname list.

New Mover Data

Bureau statistics show consumer automotive credit activity increases 100% during a move cycle. Be sure your dealership reaches these consumers during this important auto purchasing cycle. Targeting by household score is available to avoid FCRA disclaimer language.

DML provides the highest quality modeled and prescreen credit marketing lists, making it simple and easy to work with one partner for all of your automotive marketing list needs. You always receive personal support and guidance with quick response to count requests and same day delivery on orders.

Why work with multiple companies when you can partner with one Automotive Industry expert to handle all your data needs?

At Direct Marketing LeadSource, we take great pride in being Automotive Marketing Experts and will coach you on best approaches to make your auto campaigns successful. DML can be your single automotive source provider for: Prescreen Credit Lists, Bankruptcy Lists, Household Credit Lists, Extended Warranty Lists, Move Cycle Lists, Loan Modification Lists, Foreclosure Lists, Saturation Lists, and Specialty Lists.

Contact us today at 866.761.8688 or via email to discuss your campaign needs.

Automotive Credit, Mortgage Credit, Real Estate, and Specialty List Marketing Experts